Commenting on the results of the Rough Guides Reader Awards 2017, in which Scotland was named Most Welcoming Country and Favourite Destination of 2017, Malcolm Roughead, VisitScotland Chief Executive, said: “It’s fantastic to see that Scotland’s charm has cast its spell once again on the readers of Rough Guides, with the country topping the polls twice to be named Most Welcoming Country and the Favourite Destination of 2017.
“This is an extraordinary honour and a pat on the back for each and every person in Scotland who has demonstrated that famous welcome to our visitors. Webelieve Scotland to be an inclusive destination – one that is open to all - which is why accolades like this are so important and help strengthen our global reputation as a welcoming nation. The warmth of the Scottish people was a key part of our successful Spirit of Scotland campaign.
“Our rich history and heritage, plus events such as the 70th anniversary of the Edinburgh Festivals and the opening of the new Queensferry Crossing, have drawn visitors from across the world but with the Year of Young People and the highly-anticipated opening of V&A Dundee due to take place next year, we look forward to warmly welcoming even more visitors to Scotland in 2018.”